Hansol Inticube

ISAC

“The Brand New Identity for Advanced Communication Technology”

Service ㅣ Brand Consulting, Branding Design & Wordpress Design

Project Duration ㅣ 2 Months

Website ㅣ www.inticubeisac.com

Hansol Inticube, No.1 CRM service provider in nation, requested total branding service, from brand naming development to branded website design, for new digital communication solution business based on artificial intelligence(AI) technology to deliver consistent brand message throughout a variety of digital platform.

Our goal was to define where the new service will stand in competitive industries by brand positioning ideation. In addition, we’ve considered brand extension to develop the brand architecture.

Having several meetings with executive team at Hansol, we’ve developed new business’ brand position that focuses on Hansol Inticube’s long-time profession in CRM and communication services, therefore, we’ve created ISAC, stands for Intelligence Solution for Advanced Communication. For visual solution, we designed a three-dimensional symbol with Hansol’s three primary colors to give spatiality and to add symbolic meaning of all primary services – call center, O2O CEM, AI contact center.

When developing a branded website for the new business, ISAC, our focus was to make the website easy to navigate and easy to follow content with adding creativity and uniqueness. We designed visual elements, such as custom icons and isometric graphics, to give unique look and feel of the site, also to keep consistency of branding.